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Behavioural change with nudges (Viva Engage)

Changing an organisation's collaborative behaviours starts by changing individual behaviours. SWOOP has identified 10 'nudges', which are small prompts to get a person to do something. For instance, if a person has not yet replied to a message, then SWOOP prompts the person to post a reply. 

The nudges can be accessed in different ways depending on who you are:

Where to access Description Who can access?
  • Nudge report
    (personal dashboard)
  • See which nudge has been identified for a person.
  • Everyone who can access SWOOP can see their own nudge.
  • Personal Benchmarking
    (personal dashboard)
  • The personal benchmarking table includes the nudge title for each person who has been added.
  • When the table is exported, the general nudge text is also included.
  • SWOOP Admins.
  • SWOOP Lite Admin (if access has been granted).
  • Nudge export
    (community management dashboard via the admin link)
  • The ability to export all nudges for all people have been added to the Data Export dashboard.
  • SWOOP Admins.

 List of nudges

The nudges are designed to motivate a person to keep improving their collaborative practices, and the intention is to move the person from one stage of collaborative behaviour to the next.

For each stage we have identified:

  • Current state: This is a description of where the person is currently
  • Nudge title: A heading used in SWOOP for the nudge
  • Personalised nudge text: Outlines the next thing the person could do to improve

The nudges are delivered in the sequence the appear below. For example, nudge #1 is always delivered before nudge #2, even if you meet the conditions of another nudge.

#

Current state

Nudge title

Personalised nudge text

1
  • Person isn't active and isn't a member of a community
  • "You're missing out"
  • "You might be missing out on valuable conversations about things that matter to you. First step is to join a community. Click here to join one that matches your interests."

2
  • Person isn't active but has joined a community.
  • "It's time to engage"
  • "Your colleagues are missing out on your contributions. Hint: Start by 'liking' a message. Then it is 3 times more likely that you'll get one back when you start posting. Here is a list of the most active communities you are a member of:

    [list of joined communities]"

3
  • Person has only liked a message but hasn't posted or replied.
  • "A 'like' matters"

 
  • "You haven't 'liked' anything. A 'like' is a an important signal to show interest, and it motivates others. Why not click 'like' when you see a message you find interesting.

    xx of your colleagues have provided likes between zz and yy."

4
  • Person has not made a reply.
  • "What's your view?"
  • "We have noticed that while you have been active, you have not replied to posts. Replies are the most direct way of adding value to a conversation.

    xx of your colleagues have replied to posts between zz and yy."

5
  • Person has not made a post.
  • "Start a conversation"
  • "It's great that you have been active on [system name], but you have not made a new post. Posts are what start conversations, especially if they contain a question or mention a person.

    xx of your colleagues have made posts between zz and yy."

6
  • Person is only active in a single community.
  • "Extend your network"
  • "It's great that you're active in the [name of most active community] community. Have you considered participating in other communities you have joined? You might be missing out on valuable conversations that matter to you. Have a look at these: [list of joined communities]"

7
  • Person has not asked a question.
  • "Ask a question"
  • "Asking questions, whether to get feedback on a problem you're working on, or wanting to engage people, is a very powerful way of starting a conversation.

    xx of your colleagues have asked questions between zz and yy.

    Have you considered asking one?"

8
  • Person has not made an @mention.
  • "Get more replies"
  • "We have noticed you have not @mentioned a person recently. SWOOP research has demonstrated that @mentioning is a powerful way to invite others into a conversation, and you'll get more replies too.

    xx of your colleagues have asked @ mentioned others between zz and yy."

9
  • The person is active but is not meeting the 1/2/3 rule of minimum average weekly activity.
  • "We'd love to hear more from you"
  • "Aim to do 1 post, 2 replies and 3 likes on a weekly basis.

    Your contribution has been [posts], [replies], [likes]."

10
  • The person is meeting the rule of min activity required.
  • "Well done"
  • "Keep it up. Your activity contributes towards an effective community."

 

Using nudges to improve collaboration

The nudge feature can be used to improve collaboration in many different ways. Here are just a few ideas:

Coach senior leaders
Add all of the names of your senior leadership team to a personal benchmarking table. See instructions here for how to do that. You need to be a SWOOP Admin, or a SWOOP Lite Admin, who has been given the relevant permission.

Review which nudge has been identified for each leader and their overall interaction patterns. Then design a coaching/training plan for each person.

Run targeted educational campaigns
Export all nudges using the Nudge Export feature on the Data Export dashboard in the Admin area of SWOOP. You need to be a SWOOP Admin to do this.

Sort the table by nudge title/category and then determine what type of intervention would add most value. For instance, you might find that a large proportion of people haven't yet posted a message, but only likes other people's posts. Then you could run an educational session on the types of posts that are valuable. If you find that many people haven't joined a community, then run a session on the value of doing that.

Support new joiners
In support of an on-boarding initiative, you might consider creating a benchmarking table of all people who have joined your organisation in the last month. See instructions here for how to do that. You need to be a SWOOP Admin, or a SWOOP Lite Admin, who has been given the relevant permission.

Review the progress of each new joiner. Consider praising the ones who have been active, and running (additional) training for those who haven't yet been active.